NEON NIGHT | Production Paris Asian Brands

EXPERTISE

EXPERIENCE

Over a decade of experience in photography, video and visual production across Europe and Asia. We understand the demands of brands and the realities of production on the ground.

ASIA

CULTURE

Having worked directly across Asia and France, we understand different cultures and local sensitivities. This experience allows us to facilitate communication between Asian brands and teams in France.

LOCAL

NETWORK

Our network of models, stylists, makeup artists, photographers, videographers and other creative professionals allows us to organize productions in Paris and throughout France, from concept development to post-production.

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PROJECT DEVELOPMENT

We develop visual concepts that allow Asian brands to present their identity and products in France. We take the time to understand the brand’s world, objectives and audience in order to create images and videos that remain true to its identity while fitting naturally within the French context.

From art direction to the selection of locations, talent and crew, we build each production around a coherent vision. Our experience in Asia and France allows us to facilitate communication and create projects that work naturally across both cultures.

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WRITING & STORYTELLING

We develop scripts and narratives tailored to each brand’s identity. We take the time to understand its world, values and objectives in order to create visual stories that communicate its message in a clear, elegant and memorable way.

Our experience between Asia and France allows us to understand the cultural differences and sensitivities of each market. We work closely with our clients to create narratives that respect the brand’s identity while using European visual codes that resonate with Asian audiences.

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CASTING & TALENT

We select the talent needed for each production based on the brand’s identity and the requirements of the project. Models, actors, stylists, makeup artists, hair stylists and other creative professionals: we draw on our network in France to build teams tailored to each production.

Through our network in Asia and France, we can provide models and talent who match the expectations of Asian brands and audiences, while also offering access to a wide range of Western profiles.

LOCATIONS & PRODUCTION

We source and organize locations suited to each project, from Parisian settings to villas, hotels, studios and more unconventional locations. We handle the research, bookings and coordination to make the production process as seamless as possible for Asian brands.

With our knowledge of the French production landscape and our local network, we take care of the logistics required for each production, allowing brands and creative teams to focus on their project.

DIRECTION & COORDINATION

We provide art direction and coordinate the teams involved in each production. We make sure that all contributors models, photographers, videographers, stylists and technicians are working towards the same vision and clearly understand the objectives of the project.

Our experience working across Asia and France facilitates communication between brands and local teams. We also work with Asian production teams traveling to France for their projects.

POST-PRODUCTION

We oversee the entire post-production process to ensure continuity and consistency with the project’s art direction. We coordinate editing, color grading, retouching and all the other stages required to finalize the images and videos.

We work with experienced professionals in France to give each project its final finish, while ensuring that the brand’s visual standards and the expectations of its teams are fully respected.